Catering services have to be ingenious to find the
best possible way to promote their brand. Due to the fact that these services
do not have a proper venue, they lack in terms of visibility. Catering businesses
rely highly on word of mouth, engaging advertisements and persuasive promotion
strategies to attract customers to grow the business.
Initially, to increase revenue, a small-scale catering
business spends less cost on advertisements. This may result in lower income
and promotion. However, with the help of free
classifieds, the cost of marketing can be diminished. Here’s how you can
get more catering clients for your business.
Invest in Classified Ads
Classified advertising is an easy and cost-free method for
small-scale businesses to link with targeted customers. It’s an ideal way to
promote your business even if you can’t afford high-cost advertising tools. You
only have to get online, post your ad, and wait for the customers to call and
let them indulge in the luscious catering services you provide.
The benefits of classified ads are:
1. Time
value of money
Having classified ads for your catering business will work
out a lot more affordable than promoting on other mediums such as print, TV, or
radio advertisements. Some ad-classified sites let you post without any cost,
so you won’t need to pay to advertising agencies. You only have to come up with
a short and compelling message. Remember to include your contact details, so
customers may approach you.
2. Reach
customers effectively
With the help of classified ads, you will directly reach to
your potential customers, who are most likely to need your services. Many sites
help you to specify the locations where you serve, so the ad will reach to the
customers, who live nearby.
3. Easy
access for customers
Television and radio advertising, no doubt, are the best and
have the highest reach. However, they don’t let you reach to the potential customers
all the time. For example, if someone encounters a loose wire in the garage, he/she
won’t turn on the radio or television to hear the ad. The target customers will
reach to you when they have access for your business online as long as your ad
is promoted on the site.
4. Customers
contact
There are many classified advertising sites that let their
users (potential customers) contact the advertiser directly via the web page.
This means that it will be easy for customers to reach out to your catering
business simply by tapping a link on the mobile phone or clicking the link to
send an email to you.
5. Work
smart
Classified ad sites are easy to use and organize as per your
business target. It only comes down to the description of your service; you
will get lots of viewers and response if your brand strategy is clear. So, try
to come up with a distinct idea of promoting your catering business on
classified sites.
Build strategic posts and provide complete information to
the target customers to acquire bookings for their special events. It won’t
cost you a penny to post on free classifieds websites or
services anyway.
到會餐單 Wow, cool post. I'd like to write like this too - taking time and real hard work to make a great article... but I put things off too much and never seem to get started. Thanks though.
ReplyDelete