So, you are a jack of
all trades kind of a guy? You claim you have a fix for everything, and you have
the tools for all the jobs. Yet, you are struggling to find a customer who will
pay for your handyman services business. You are definitely missing the power
of free classifieds. There are steps
that you can take to alter this situation simply by creating an effective
strategy for marketing your handyman services. To market the business
of a handyman service is not any different from marketing a regular business,
in a lot of ways. There are, however, some key differences and a few additional
avenues that you need to harness for marketing this business.
Use Free classified Channels such as Craigslist
Putting your ad on
Craigslist can be a wonderful way of getting some new customers really fast.
Some people who have done this have received as many as 10 calls within a
single day. For new people in the business of being professional handymen,
Craigslist can prove to be an awesome way of supplementing your income while
you continue working on long-term methods of marketing like building your own
website, etc.
Make it Easier for People to Get in Touch with You
The real purpose of
putting up free classified ads (for example on WorkApp) is to push the customers
towards picking up their phone and calling you. That is all there is to it –
that is the only goal. So, make it as easy as possible for them to do it. Our
recommendation is to place your phone number and name at the very top and
bottom of the advertisement.
Also, if you’ve got a
website (if you do not have one, start building one), it will make sense for
you to direct potentially interested customers to the site. As
luck would have it, a lot of websites (Craigslist included) have now banned the
use of HTML for security reasons, which makes it hard to include a clickable
link. You can, however, still include the web address as part of your contact
information which is what we recommend as well. It will make you visible in a
better professional light and give the customers an opportunity to know more
about your handyman business.
Be Aware of the Laws
Before you go ahead and
post any free classifiedad, make sure that you are aware of the local laws.
Based on whether you are or not a licensed contractor and what license you
have, your choices of what and how of the services you wish to advertise may be
limited. For example, if you are not a licensed handyman, you may not be
allowed to put an advertisement mentioning some of the trades like drywall,
tile, plumbing, painting, HVAC, and electrical. So, stay within the laws but
maximize the use of free classifieds for your handyman services business.
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